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Ovee Health
A sexual and reproductive health platform for people with vaginas
Pitch deck
Role: Co-founder & CTO
Focus: UX research, product design / development, business case creation + fundraising (and all of the in-between that comes with building a startup)
Team: Ovee was built with Jane Mitchell and Maddy Siriouthay
Exhibitions & Awards: First Prize Entrepreneurship, Female Founders Pitch Finalist, Matter VC Accelerator, SXSW 2019 Startup Spotlight, Inbound Pitch Night, Johnson & Johnson CES Pitch Finalist, Forbes 30 Under 30, PR Science and Technology Research Trust Grant, Grace Hopper PitcHer Finalist
How it started
It all started with a UTI.
Jane and I were exploring ideas for a healthcare incubator, when a painful UTI sent her all over Manhattan and the depths of the internet to find support.
Inspired by her traumatic experience, we wanted to build something so people would never have to experience anything similar. And Ovee was born.
Customer research
Before designing anything, we conducted hundreds of interviews with women to better understand what issues they experience when trying to find information, scheduling reproductive health appointments, and determining which products were safe to use. We asked open ended questions and started to see clear patterns with how people were navigating their health...
"I turn to Dr. Google, which sends me down Quora & WebMD rabbit holes. I've tried home remedies which end up making the situation worse."
Target Audience
Target audience
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